Starting your own fitness business is not just about booking sessions and training clients. There are lots of things you should do behind the scenes that most trainers don\’t even think about. Lots of people will give you ideas, but when heeding advice, you have to prioritize what you can do at the moment and save the more intricate items for the later stages. Here are three simple marketing ideas that a personal trainer can do in one day and then get back to training clients.

Wear a shirt that says \”personal trainer\”. Can anything be more obvious? Visually, people are drawn to physically fit individuals. Especially those who are wishing to be in better shape. Now imagine one of them seeing you with wearing a shirt that says you are a personal trainer. This could be the edge you need that makes the difference between a lead and a passer by. This is an especially good tactic for a New York City personal trainer as we tend to walk more from place to place than in suburban area where people have a tendency to drive everywhere.

Stop using business card templates. Homemade business cards don\’t work. It\’s very exciting to go out on your own and become an independent personal trainer. One of the first things many imagine is how their name will look on a business card. The quickest way to see that, is to make a card. You can go really cheap and print them at home or use an online template. As a fitness trainer, your templates are limited and most involve dumbbells. The problem is that they don\’t say independent trainer. They scream \”Vistaprint.\” Use your cards to standout from the crowd. Spend the money for a logo design and get branded cards and stationary. Vistaprint will still print them for free.

Get online. Today, over 90% of consumers start researching a purchase online. Even if you don\’t plan on doing any search engine optimization, you still need an online presence. You need to have a website as a hub of all of your marketing efforts. For example, if ten people pick up your business card, nine of them will go to the internet to find out more about you. If you aren\’t there, you have already lost them. If people can\’t find you, they won\’t use you. If you have the website, then people can find out more about you, your services, and you have provided another point of contact.

Sometimes it is the simple things that work best. You can start by getting your website domain. Next, have someone design your business card and logo. Put your contact information and some information about you and your services on your website. Next, get a few shirts printed up with your web address and logo. Finally, wear it when you work. With marketing determination, you\’ll start booking and training more sessions than you ever thought possible.